“To define your business’
purpose and mission, there is only one such focus, one starting
point. It is the Customer!
The Customer defines the business. A business is not defined by
it’s name…It is defined by what the Customer satisfies
when he or she buys the service! The question is, What is our business?
Which can only be answered by looking from
the outside in – which is, from the Customer’s perspective.”
- Peter Drucker,
excerpt from ‘The Essentials of Drucker’
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